Starting a blog on Blogger is easy, but mastering its advanced settings is where the real magic happens. Most beginners focus only on publishing posts, but if you want your blog to grow, rank higher on Google, and look professional, you must explore Blogger’s advanced features. Whether you are running a personal blog or building a niche site, understanding these settings will give you an edge over competitors.
In this guide, we’ll explore all the essential Blogger advanced settings for beginners in simple language. By the end, you’ll know exactly how to optimize your blog for SEO, design, and performance.
Why Blogger Advanced Settings Matter
Blogger may look simple on the surface, but Google has packed it with useful customization options. These advanced settings allow you to:
- Improve your blog’s search engine optimization (SEO).
- Customize your blog’s layout and appearance.
- Control privacy and security settings.
- Manage performance and loading speed.
- Build a professional brand identity online.
If you skip these features, your blog might look incomplete or struggle to reach its target audience.
Getting Started with Blogger Settings
Before diving into advanced settings, make sure you have:
- A Google account.
- A properly set-up Blogger blog.
- A custom domain (recommended for SEO and branding).
You can access settings by logging into your Blogger Dashboard → Settings.
Essential Blogger Advanced Settings for Beginners
Basic Settings
The first step is to configure your basic blog details:
- Title and Description: Add a clear, keyword-rich blog title and description. Example: “Smart AI Translator – Best Free Online Language Translation Tools.”
- Blog Language: Choose the language that matches your target audience.
- Adult Content: Enable or disable based on your niche (most blogs should keep this off).
These small details matter because Google uses them to understand your blog.
Custom Domain Setup
Using a custom domain like www.smartstudentpro.in instead of “yourblog.blogspot.com” builds credibility and helps SEO.
Steps:
- Buy a domain from Google Domains, GoDaddy, or Namecheap.
- Add it in Settings → Publishing → Custom domain.
- Configure DNS records as per Blogger’s instructions.
A custom domain not only improves branding but also makes your blog easier to remember.
HTTPS and Security
Security is crucial for both readers and SEO ranking. Google favors websites with HTTPS encryption.
- Go to Settings → HTTPS.
- Enable both HTTPS availability and HTTPS redirect.
This ensures your visitors see a secure padlock icon in the browser.
Search Preferences (SEO Settings)
This is the heart of Blogger advanced settings. Proper SEO setup can skyrocket your traffic.
- Meta Description: Add a short blog description under 150–160 characters. Example: “Learn Blogger advanced settings for SEO, design, and performance with this beginner-friendly guide.”
- Custom robots.txt: Allows search engines to crawl your blog properly. Example:
- Custom robots header tags: Enable them to control how Google indexes your pages. For example, allow “all” for homepage, but use “noindex” for search pages.
These tweaks ensure your blog is search-engine friendly.
Favicon and Branding
A favicon is the small icon that appears in browser tabs.
- Go to Layout → Favicon.
- Upload a custom image (usually 48x48 px).
- A unique favicon makes your blog look more professional.
Customizing Permalinks
Blogger allows custom permalinks for each post. Instead of long messy links, create short, keyword-rich URLs.
yourblog.com/2025/08/123456.html
yourblog.com/2025/08/blogger-advanced-settings.html
Clean permalinks improve both SEO and user experience.
Google Analytics and Search Console
Tracking performance is essential for growth.
- Google Analytics: Helps you track traffic, user behavior, and top-performing pages.
- Google Search Console: Lets you monitor indexing, fix errors, and submit sitemaps.
You can easily integrate these tools from Settings → Analytics.
Layout and Theme Settings
Your blog’s design affects how long visitors stay.
- Use mobile-friendly themes from Blogger’s theme library.
- Customize colors, fonts, and layout in Theme → Customize.
- Avoid clutter – a clean design improves readability and bounce rate.
Fact: According to Google, 53% of mobile visitors leave if a site takes more than 3 seconds to load. A lightweight theme helps reduce load time.
Post and Comment Settings
Engagement is key to building a community.
- Posts per page: Limit to 5–7 for faster loading.
- Comments: Enable moderated comments to prevent spam.
- Backlinks: Allow backlinks to encourage sharing.
Monetization Settings
If you want to earn, AdSense integration is available under Earnings. Once approved, ads can be displayed automatically.
Tip: Place ads strategically (sidebar or below posts) without disturbing user experience.
Example of an Optimized Blogger Blog
Suppose you’re running a blog about AI tools for students. With advanced settings, you can:
- Add a custom domain like smartstudentpro.in.
- Optimize meta tags with keywords like “AI study hacks, free AI tools for students.”
- Use Google Analytics to track which AI tool articles get more clicks.
- Enable HTTPS for secure browsing.
- Over time, these small improvements help your blog rank higher on Google.
Common Mistakes Beginners Make
- Ignoring SEO settings like meta tags and permalinks.
- Using a default subdomain instead of a custom domain.
- Overloading blogs with heavy themes or too many gadgets.
- Not enabling HTTPS.
- Neglecting Google Search Console and Analytics.
Avoid these mistakes to build a professional blog from the beginning.
Conclusion
Blogger may seem simple, but its advanced settings for beginners can turn your blog into a powerful platform if used wisely. From setting up a custom domain and enabling HTTPS to configuring SEO preferences and integrating analytics, every step contributes to better visibility and performance.
Now that you understand how to optimize these settings, it’s time to apply them to your blog. Start small, experiment, and monitor results through Google Analytics. The more you refine your settings, the stronger your blog will become.
👉 Call-to-Action: If you’re serious about blogging, log into your Blogger dashboard today and start applying these advanced settings. It’s the first step toward building a blog that not only looks professional but also ranks higher on Google.
For Better Understanding See this YouTube Video 👇
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